Team

People: The Architects of the Vision

Guillermo Juarez

Guillermo Juarez

Chief Executive Officer

The Vision & Execution

Former founder who leads HomeInherit (deal sourcing company). Finance and real estate background, plus strong home improvement sales experience. Guillermo drives execution across the business. He leads fundraising, builds the sales process and team, and sets overall strategy, translating a complex vision into clear, actionable goals.

Dr. Lawrence Souza

Dr. Lawrence Souza

Chief Investment Officer

The Risk Management & Fund Director

Dr Souza brings 30+ years of institutional real estate and capital markets expertise. PhD in Modern-Post Modern Real Estate Portfolio Theory. Former REIT research director and Schwab managing director. Leads underwriting and risk management.

Dr. David Vik

Dr. David Vik

Chief Strategy Officer

Advisor

A veteran of three successful companies, Dr. Vik is the architect of our world-class customer experience. As the former culture chief at Zappos, he will help us achieve a culture of legendary service, ensuring every senior feels empowered, safe, and seen.

Jan Zuazo

Jan Zuazo

Chief Product Officer

The Growth & Modernization

Jan architects our growth engine. He leads marketing, investor relations, and explores innovative capital-raising strategies, including tokenization and blockchain. He also ensures the product experience, from senior onboarding to investor reporting is seamless and scalable.

Jacob Goren

Jacob Goren

Chief Technology Officer

The Technology & Security

With a background building core systems at Slack, Coinbase and Reddit, Jacob architects the secure, scalable backend. He leads the development of our CRM, automatization, cybersecurity, payment infrastructure, and the AI platform.

Tom Goren

Tom Goren

Chief Senior Officer

The Model & Trust

As a senior who personally felt the problem, Tom is the heart of our model's integrity. With 40+ years in taxation and estate planning, he designed our core legal and tax structure to be ethically sound and robust. His expertise protects the emotional and financial interests of the seniors we serve.